Tag: paid-advertising

• Meta Ads: Running Multiple Ad Sets vs. Single Ad Set – What’s Best for Your Campaign?

  

  When running Meta Ads (formerly Facebook Ads), a major question marketers face is how to structure their ad campaigns: Should you use multiple ad sets within a campaign or stick to a single ad set? This decision impacts several aspects of your advertising strategy.

  Anglecommerce

  August 28, 2025

  E-Commerce, Facebook, Marketing, Meta

  Advertising, digital-marketing, Facebook, Marketing, meta-ads, paid-advertising

• Meta Ads: Link Clicks vs. Landing Page Views — What’s the Real Difference?

  

  When running campaigns on Meta (formerly Facebook), one of the earliest decisions you’ll need to make is which optimization metric to use. Two of the most commonly confused options are Link Clicks and Landing Page Views. They sound similar. They are related. But they are not the same.

  Anglecommerce

  July 16, 2025

  E-Commerce, Facebook, Marketing, Meta, Social Media

  analytics, data-analysis, Meta, metrics, paid-advertising